Former Olympian Leisel Jones Launches “All I Sea” Activewear
Original Article: B&T MAGAZINE
Do you often do some sort of exercise and finish it off with a swim but find the “get changed” thing in the middle annoying? Then a new Aussie activewear/swimwear range could be for you.
Known as All I Sea, the face of the brand is none other than former Olympian star Leisel Jones and certainly plays on the massive “activewear as daywear” fashion phenomenon at the moment. Apparently, you can do your workout and then take a dip all in the same gear.
For its debut campaign, the brand bought in some overly attractive people and appeared to drain the famed pool at Sydney’s Bondi Beach for the photo shoot. So who was B&T NOT to publish the stunning images.
The brand spruiks itself thus: “For anyone who loves working out at the beach, then jumping in the ocean for a swim, you now don’t have to worry about a change of clothes because this swimwear is a stylish and functional combination of activewear and swim.”